ATELIER
ALLER STR
Location | Berlin, Germany
Timeframe | Oct. / Nov. 2018
Space Profile | A concept store and workshop space based around plant-based, hand-made products
Challenge | Create a visual identity for the space
T H E C H A L L E N G E
Allerstr. 11 consists of 3 individual brands and types of products - sharing the common vision to bring plant-based, hand-made, natural products to their customers. Their space does not only serve as a store to sell products, but also as a creative environment for workshops and craftsmanship.
Our goal was to create a clear, coherent and beautiful identity for their space communicating their shared values and unique set up of the space - without compromising on the individuality of their individual brands.
O U R I M P A C T
We approached the design of Allerstr.’s space identity by focusing on both the user-centric experience in the physical space as well as the shared values and vision of the 3 co-owners. Our goal was to create a visual language that transports both useful information of the space as well as meaningful emotions about its cause.
We built a new visual identity focusing on modern, warm color schemes, catchy words & taglines and a new world of emotional imagery.
How We Impact Human Senses
In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.
FEEL GOOD
Supporting a good cause with organic products.
BE CALM
A plant-based atmosphere to relax mind & soul
UNDERSTAND
Getting information about product types & events.
ATTRACTION
Creating a visual language that appeals to the eye
TOGETHER Creating an environment for people to meet, engage.
LEARN & ENGAGE
Being enticed to participate in workshops.
New Space Identity
The word “atelier” incorporates aspects of creation and craftsmanship. As the space does promote plants, textiles and candles - a more neutral, earthy color base was chosen - alongside a fresh, and feminine rose.
Digital Adaptation
To bring the brand identity to live, we gave a new direction to translate the space experience digitally.
What Our Clients Say
“The smallest things make the biggest difference. Thanks to the outside perspective and fresh eyes from Space & Pepper, we were able to add elements to our shop to better communicate our intentions and build a strong neighbourhood community.
A big thank you to the three women for adding a human touch to our space with your keen attention to detail!”
Maya, Monica & Ania (Co-Founders of Allerstr. 11)